RadioPays.com
Ten reasons why your business should use radio
Serving all 286 markets across America

  • Radio is selective; you can target those who are most likely to buy your products or services

  • Radio is mobile; you talk to busy consumers where they are: at home, at work, and in the car

  • Radio is intrusive; you can break thru the media clutter with the intimate connection the voice of radio establishes with consumers

  • Radio is cost efficient; you can afford to deliver the message frequency necessary to reach and influence consumers

  • Radio reaches your consumers and prospects closest to their point of purchase

  • Radio is an active medium in an active society

  • Radio escapes advertising’s clutter. Newspapers average 2/3 ad copy to 1/3 editorial copy. TV spends about 1/3 of its time on advertising. Radio, at about 10 minutes of advertising per hour, devotes less than 1/5 of its time to ads.

  • Radio stars in the theatre of the mind. With word pictures and emotion-evoking sounds, radio’s theatre of the mind stimulates the most emotion-filled pictures the mind can comprehend.

  • You’re always on the front page with radio. With radio advertising you're front and center in the listener’s attention span when your ad is on the air.

  • Radio can be coupled with Internet strategies for superior results and tracking capabilities. Know your ROI.
The easiest way to contact America's top radio stations
Name
Company Name
Phone Number
Email Address
Format(s)
Comments
             WHY USE RADIO          CONTACT US           TERMS OF USE          PRIVACY POLICY          FAQ         HOW IT WORKS        HOME         
by submitting this form you have agreed to the terms of this site
Intrusive Media Advertising
Echoic Intrusiveness
You can close your eyes, but you cannot close your ears. You continue to hear even when you look away.

Echoic Retention  
Echoic memory is vastly superior to iconic memory. Words, statements, phrases, jingles, and songs, which surprise Broca’s area of the brain, are much more easily implanted and recalled than visual images.

Echoic retention causes people to remember things they never committed to memory, and a working knowledge of it gives one the ability to work miracles through the power of words. Echoic retention and the power of words is the heart and soul of advertising.